Tom Farley grew up in Madison, WI, and graduated from Georgetown University with a degree in Marketing. He began his career in banking and finance before running The Chris Farley Foundation (1999–2012), a nationally recognized nonprofit focused on substance abuse prevention. Through humor-based programs, he helped young people build communication skills and create supportive environments.

In 2008, Tom co-authored The Chris Farley Show, a New York Times bestseller about his late brother, comedian Chris Farley. He has appeared on The Today Show, Good Morning America, and Larry King Live to discuss addiction and recovery.

Now in recovery himself, Tom is a passionate advocate for mental health and addiction treatment. He works at Recovery.com, connecting people with the resources they need to heal. As a speaker, he shares his journey to break stigma, inspire hope, and foster connection. Tom lives in Madison, WI.

Luke Niforatos serves as the Executive Vice President of Smart Approaches to Marijuana (SAM) and is widely recognized as one of the nation’s leading drug policy experts. Leveraging more than a decade working on drug, addiction and health care issues, Luke drives the strategy behind SAM’s federal, state, and educational initiatives. Luke has testified in state capitols across America. He is a sought-after guest on major media outlets including ABC, Fox News, NBC, CNBC, CSPAN, Newsmax, and network affiliates, as well as syndicated and local radio shows in markets coast to coast. Luke has been featured in Time Magazine and as a speaker at drug policy events held by The Economist, the United Nations’ Commission on Narcotic Drugs, and hundreds of town halls. Prior to joining SAM, he was the co-founder of a successful healthcare company. Luke attended the University of Denver and has a Master of Arts from Johns Hopkins University.